Latest News from the IPC

Eagle, Idaho, November 24, 2008-Lion King, Jersey Boys and Idaho® Potatoes...Yes, Idaho® Potatoes will appear in lights right along side some of the world's most popular Broadway shows when its commercials, featuring fitness guru Denise Austin, make their Broadway debut on the CBS digital board in New York City's famed Times Square. From November 12 through December 7, the CBS digital board located at 42nd Street, between 7th and 8th Avenues, will air the ads more than 415 times mixed with CBS programming and favorite celebrity moments from North America's largest Thanksgiving Day celebration.

EAGLE, ID, November 12, 2008 - The Idaho Potato Commission (IPC) is pleased to announce the hiring of produce veteran Armand Lobato to the position of Western Foodservice Promotion Director. As Promotion Director, Lobato will distribute merchandising and educational materials, as well as seek out promotional opportunities for Idaho Potatoes with foodservice distributors, full-line produce houses and restaurant chains in the Western part of the U.S. His territory includes Arizona, California, Colorado, Idaho, Kansas, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming.

EAGLE, IDAHO, November 11, 2008 - Regular attendees of the Produce Marketing Association's (PMA) Fresh Summit have learned to expect the unexpected at the Idaho Potato Commission's booth, and 2008 was no exception. A record 870 produce industry professionals jumped at the opportunity to "shake their groove thang" like their favorite pop stars via green-screen technology. The aspiring entertainers' heads were superimposed on animated bodies of professional dancers and broadcast for all to see.

EAGLE, ID, October 13, 2008 - The Idaho Potato Commission's (IPC) comic book capers are back again to help fight against evil and, even worse, lackluster produce sales. The award-winning ad-series launched last fall to rave reviews, and will return this year, better than ever! The eight-ad campaign features an array of comic book characters including caped crusaders, superheroes, mad scientists and old west cowboys all touting the power of stocking Idaho Potatoes.

Eagle, ID, October 2, 2008 - Wolfgang Puck and four of his world-renowned chef friends partnered with the Idaho Potato Commission (IPC) for the second annual recipe contest at the 26th American Wine &Food Festival (AWFF) held on the back lot of Universal Studios in Los Angeles this past Saturday, September 27th. Star chefs battled it out in a fierce competition of culinary skills as they each vied for the grand prize $10,000 charitable donation in their name.

EAGLE, ID, September 22, 2008 - Fitness guru Denise Austin stepped out of the gym and into Idaho's spectacular scenery to film a new national TV commercial for the Idaho Potato Commission (IPC). Shot on a potato farm in Eastern Idaho, the new ad launching this fall features breathtaking views of the natural environment that makes Idaho® Potatoes the best in the world.

EAGLE, ID, June 30, 2008 - When it comes to pushing potatoes, the Idaho Potato Commission (IPC) won't be accused of reinventing the wheel - only delicious dishes. Industry peers at Plate magazine and the National Agri-Marketing Association (NAMA) recognized the IPC's creative spin on selling spuds by awarding its "Project Reinvent" ad campaign with awards for advertising excellence.

EAGLE, ID, June 19, 2008 - The Idaho Potato Commission (IPC) had one thing in mind when it launched its 2007 retail ad campaign - show retailers the power of stocking Idaho® Potatoes. Not only did they accomplish that, but also the comic book-inspired ads received accolades among the best in the industry. The ad campaign won numerous awards from the National Agri-Marketing Association (NAMA) and the Idaho Advertising Federation (IAF), beating out well-known campaigns like Pork's "The Other White Meat."